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Universal Day of the Romanian Blouse

This year the Universal Day of the Romanian Blouse will be celebrated for the second time. The festivity will begin on June 20, one day before summer’s solstice, and will end on June 24 (“Sanziene” traditional festival/fair – part of Romanian local folklore). Initiated and coordinated by the online community “La Blouse Roumaine”, the event is a good opportunity to promote a nice Romanian tradition and also to create “a country brand recognized all over the world”.

To mark the festivity in Washington DC, will be organized an meeting, in front of Lincoln Memorial, on June 22, at 6pm. Everybody will wear Romanian traditional blouses and will take pictures with other Romanian traditional popular items.La Blouse Roumaine is a movement that grew organically, around the image and meaning of the Romanian blouse, IA. Aside from their timeless beauty, these blouses are special as venerable anthropological artifacts, communicating through hand-embroidered symbols the identity of their wearer. People across six continents chose to voluntarily and informally participate in the Universal IA Day last year, by posting a photo or a selfie wearing their blouses on facebook. In 2014, the movement grew exponentially, to almost 100,000 members, with an audience of millions of visitors mostly from Romania, the rest of Europe, and the United States. La Blouse Roumaine generated a whole series of re-positioning initiatives for the IA, as well as for traditional culture in general. On June 24th, we immerse in the story again and celebrate the Universal IA Day for the second time around.

La Blouse Roumaine is a movement that grew organically, around the image and meaning of the Romanian blouse, IA. Aside from their timeless beauty, these blouses are special as venerable anthropological artifacts, communicating through hand-embroidered symbols the identity of their wearer. People across six continents chose to voluntarily and informally participate in the Universal IA Day last year, by posting a photo or a selfie wearing their blouses on facebook. In 2014, the movement grew exponentially, to almost 100,000 members, with an audience of millions of visitors mostly from Romania, the rest of Europe, and the United States. La Blouse Roumaine generated a whole series of re-positioning initiatives for the IA, as well as for traditional culture in general. On June 24th, we immerse in the story again and celebrate the Universal IA Day for the second time around. (facebook, “La Blouse Roumaine”).

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